david stralnic design

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david stralnic design

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david stralnic design

Adidas Elevate

Footwear Design 2026

The goal of this project was to create a basketball shoe designed for point guards for the purpose of injury prevention. Featuring TPU supports around the ankle and over the instep, the Adidas Elevate protects the users ankles while allowing them to maintain agility for the quick movements of basketball.

Project Brief:

Design a basketball shoe for the point guard position that is preventative of injury

Skills:

Sketching, Hand Rendering, Vizcom Rendering, Illustrator

Research and Inspiration Images

In basketball, the vast majority of injuries are in the lower extremities, with the most common being ankle related injuries, at around 21.9% of all basketball injuries.

In basketball, the vast majority of injuries are in the lower extremities, with the most common being ankle related injuries, at around 21.9% of all basketball injuries.

In basketball, the vast majority of injuries are in the lower extremities, with the most common being ankle related injuries, at around 21.9% of all basketball injuries.

Ankle injuries also take the most time to heal, and are more detrimental to the athlete.

Ankle injuries also take the most time to heal, and are more detrimental to the athlete.

Ankle injuries also take the most time to heal, and are more detrimental to the athlete.

The point guard position is the primary ball handling position and because of this, they need to be quick and agile.

The point guard position is the primary ball handling position and because of this, they need to be quick and agile.

The point guard position is the primary ball handling position and because of this, they need to be quick and agile.

How might we design a shoe that is lightweight and supportive to amplify the point guard?

How might we design a shoe that is lightweight and supportive to amplify the point guard?

How might we design a shoe that is lightweight and supportive to amplify the point guard?

Sketches

Ideated designs, narrowed to five for further development

Hand Rendering

Technical Package

Product Renders

In Context Renders

david stralnic design

david.stralnic3@gmail.com

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david stralnic design

david.stralnic3@gmail.com

work

about

contact

david stralnic design

david.stralnic3@gmail.com

work

about

contact